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The Roadside Mission
Church Sign Message     -     Church Sign

The importance and "How To" of the Message and the Church Sign, as a Ministry
     The Saying -  for Church Signs
The Roadside Mission
The Message              The Sign


Messages For Church Signs, Bulletins or Newsletters.
5,000+ Original Sayings  -  1000+ Sayings Collected
REFRESH           Random script  by Web1Marketing

The Message  - as a church ministry

The Message  -  Selecting  -  Informative  -  Scripture  -  Clockwork  -  A Ministry

The Message -
The messages placed on your church sign may be inspirational, witty, informative or an invitation but whatever, it is an extension of your ministry to the world. Some people have been drawn into the church because of a sign message that spoke to their heart. It is unknown the countless others in which the messages, undoubtedly, either planted a seed or helped to cultivate a seed previously planted. Our words of testimony will not return void. The 'Ministry of the Sign' should be taken just as serious as any other church ministry.  The messages may be taken lightly but when the duty is performed with conscientiousness it can be improved upon for maximum impact.  It is our duty to shout the good news to the people that they too have the opportunity to share in the Good News of redemption through God's sacrifice of His only Son, Jesus Christ. The church reader board sign allows messages that can be bold one week and compassionate the next.  The messages extend the news of God's goodness, and his justice to the commute of lost souls.

Selecting Sayings -
You may select existing messages or choose to compose your own sayings or edit an existing saying.  Ideally the saying should be relatively simply to allow the easy reading as a person drives past.  Most Churches will usually use existing inspirational and compassionate messages, searching the internet and other sources. In composing sayings, try to be concise and to the point. The shorter the message the easier to read.  See PoetPatriot's Original Sayings. A shorter message is not only easier to read but is also easier to post on the sign. The really short messages may be subliminally picked up by a passing motorist without their intentionally reading it.  If the passing traffic is often stopped or slowed, the motorists have the opportunity to read the messages, whether they are long or short.  Since the name of your church is permanently affixed to your sign you might try avoiding using your name by phrasing the message to imply the church name listed (Usually) above.  Where in the
Church Motto we try avoiding using a divine designation the saying is different. In the Sign Message we want to use God, Jesus,  Christ in our messages as a witness to the world. Sayings that are witty should be simple to allow both the message and the humor to be easily sensed. A saying adapted from a well known advertising slogan may more quickly instill itself in the memory of the viewer.  See the Slogans Adapted.  A message that ties in to current issues or events may stick to the ribs of a troubled soul. See the 'Political' and 'Holiday' categories of the PoetPatriot's Original Sayings and the 'Holiday' category of the Sayings Collected.  You might even quote famous people. See Famous Quotes for Church Signs. Always show the author's name when quoting. (Except when using my Original Sayings, where I give you the option) Whether you select an existing saying, adapt, edit, or compose your own, the messages are a vital part of your witness to the community.

Informative -
You may occasionally use the sign to inform of church events or even those of your community. However the sign as a tool for evangelism should remain as such. Often the motorist looks forward to the changing of the message and is disappointed when the message remains for more than a week or is changed to just information. When being informative try adding a short message at the bottom to maintain the continuity of the messages to the world. The sign that is not easily seen from the road would probably be better used as informative only. That sign may state the subject of the next sermon and or inform of church or community events.  Basically the sign that can be viewed should be used primarily for the presentation of the messages to the souls of the commute.

Scripture -
Scripture is often used by Churches for messages on church signs.  When using scripture do not bother to place the reference unless you feel it might somehow enhance the experience of reading the verse.  When the message is obvious to one who is antagonistic towards God that it is a Bible verse, it is usually ignored.  The language of the King James is usually self obvious as from the bible. Using a modern translation or paraphrasing the verse yourself reduces the appearance of being directly from the Bible. The advantage of using scripture is that it is the word of God, it is Truth.  Scripture may be used to inspire an original saying or be edited down to a shorter more concise message.

Clockwork -
The changing of the messages should be regular as clockwork. It is understandable that the person who changes the sign messages probably has other undertakings within the church. Perhaps have two or more people assigned to the changing of  the sign in a rotation.  As with any task, more workers make for easier work.  Perhaps with two 'changers of the message,' have one who would post the longer messages and the other posting rather short messages. The alternating between long and short sayings adds a visual distinction that the sign has been changed. If you have a particularly poignant saying you might repeat it 3 or 4 times during a series of rotation. Since the main Church service is once a week it is usually expected that a new message be placed at least once a week.  The sign provides the first impression of your church and when the message remains for more than a week a negative feeling is left with those who look forward to a new message.  Ideally, assuming the manpower is available, the message should be changed two or three times through the week.  Most of the motorists pass by your sign every day and when the message is refreshed on a regular and frequent basis they begin to look for that break in their commute. Even those who hold contempt or animosity against God will begin to read the frequently changing messages whether they want to or not.  Do not beat yourself up if only able to change it once a week as that is the most common interval among churches. Two or three times a year you might consider a sign campaign where you surprise your audience with more frequent messages.  At the very least, try to adhere to at least the weekly interval to maintain the anticipation of your audience, the commuter.

A Ministry -
The Church reader board sign is a tool to spread the gospel of Jesus Christ to the community. The sign messages are just one tool among many that God has given us to spread his word.  It is a tool that stays working for God even when we are not.  It is an impersonal tool that takes little effort overall.  In the community it is usually the congregation that gets the credit for the work of the few individuals that compose or collect the messages and perform the work in changing the messages on a regular basis. Often taken for granted, with a single person in charge of the messages, the sign is usually given little thought by the church.  Thank the person for taking the time to find or compose and for the placements of the messages onto the sign. Praise is given by the congregation when a comment comes in as to how it has touched a life, however for the most part, though in plain sight it is often out of mind.  The sign becomes just a fixture of the church when even the members fail to read the messages.  The messages on the reader-board sign is probably the one ministry that is the most visible to the community.

© 2009, 2011 Roger W Hancock,

Original Sayings

Slogans Adapted         -         Famous Quotes
Church Mottos   -   Religious Quotes  by Hancock
Hancock's General Quotes

1000 Sayings

The Sign  - a tool for evangelism.

A Tool   -   The Sign   -   Location   -   Costs   -   Contractors   -   Take it Serious.

As a Tool -
A Church Sign is fast becoming a sign of modern Church ministry.  Many Churches have found that a reader board sign becomes an essential extension of their ministry. Some people will actually go the trouble to express their gratitude concerning the messages.  Others have been drawn in to the church becoming members. Some unbelievers have been saved because God spoke to them through a particular message on the board.  A concise Motto placed with the name of the church provides an impression about the church.  ( Read about the Church Motto.)  The sign is valuable in the arsenal of tools you use to market your church. 

The Sign -
The ideal sign is two sided, placed perpendicular to the road so that it is easily seen from both directions.  Attempting to minimize the cost, some churches will have a one sided sign that is parallel to the road and often up near the church.  A sign with only one side and parallel to the road is not often seen by the occupants of passing vehicles.  A one-sided sign may have its purpose, if used to keep the congregation informed of the sermons and activities of the church. A two sided sign is more conducive to the mission of Christianity. The size of the lettering must be considered so the messages are easily read from the road.  Your sign contractor can help you determine the size of the lettering.  The distance of the sign to the traffic will determine the minimum size lettering to allow it to be read from down the street, where the motorist would begin to read your message before they pass by. A few type styles are available, however choose one that is simple.  Avoid the fancy cursive and Old English styles as they are more difficult to read from a distance.  As an out-reach ministry, a sign that is not seen is a message cast to swine.

Location -
The Sign should be placed where it is accessible to the most traffic.  It can replace a current sign or become a second sign placed in a different location on the property.  I once saw a church reader board sign on a vacant lot, across from the church. Consider safety in the placement of the sign, it may be distracting if placed near a particularly busy and dangerous intersection.  Safe intersections are an ideal location for a reader board sign but the sign should not be placed too close to the corner. The sign should be far enough from the intersection so that it is plainly visible when a car is stopped waiting its turn to proceed.  You might choose to place your sign on the busier road for the maximum exposure.  Consider obstacles or trees that may obstruct the viewing of the sign.  A small tree or bush may not obstruct now but may grow requiring trimming, assuming it is on your property. A properly placed sign maximizes the exposure of the messages you will post on your sign.

Costs -
The cost of the sign can vary substantially depending upon type and feature. The most expensive are the electronic lighted signs that can run more than $20,000. That may be prudent, especially if you have a casino down the road from your church. One advantage is that they are controlled by a control box or your computer inside your church.  The more economical signs require a manual changing of the letters while out in the weather.  Those can run as low as $5,000.  You might wish to have the sign lighted so it is read at night or in the interest of minimizing the cost, leave it without light to be read during the day.  Whether low or high end in cost, the messages placed on the board extends your ministry to your community 24 hours a day, seven days a week.

Contractors -
There are many companies that are qualified to install signs.  Your local sign company may be more versed on local law concerning the placement of signs.  You may need a permit to have a sign placed and there may be set-back requirements depending on your location.  Some Companies are Nation-wide catering primarily to churches.  Those companies would be aware they need to consult local authorities, and may instruct you as to what information to obtain from your City Hall.  A church sign company may be aware of specific problems and requirements when a church wishes to erect a sign. Before any digging call the utility companies to have them locate the utilities in the area where the sign is to be placed. Some areas have a one-call number for all the utilities. Whatever company you choose, be sure they are bonded contractors. 

Take it Serious -
The placement of a church reader board sign is the establishment of a new ministry within your church. It is a ministry that should be taken just as serious as your Sunday School Classes. The above article, The Message, will help to maximize the impact of that ministry.  Go forth and spread the Gospel of Jesus Christ to your local commuter.

© 2009 Roger W Hancock,


Messages For Church Signs, Bulletins or Newsletters.

5,000+ Original Sayings   -   500+ Sayings Collected.

The Roadside Mission
The Church Sign Message     -     The Church Sign

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Original Sayings

Slogans Adapted         -         Famous Quotes
Church Mottos   -   Religious Quotes  by Hancock   -   Hancock's General Quotes

1000 Sayings


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